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How to Organize Successful PPC Audit Over the years, Many things have changed about PPC. Clients expect us should be progressively  coordinated with their general business methodology and objectives. Specifically, I have seen a move  in our audit clients and what kind of presentation resonates the best. Gone are the days when we  can simply jab through an account’s settings, list high CPL keywords, suggest some ad scheduling  and call a Successful PPC Audit . In a recent  Organize a Successful PPC Audit process, we’ve outlined an improved procedure for  getting the correct information from the customer, and organizing our analysis discoveries such that  tells a better story. If you saw the title of this post and quickly figured "this doesn't make a difference  to me, I don't do audits” – the principles outlined here apply to any customer facing (or boss facing!)  presentation. Here's how to set up and organize a successful PPC Audit. Ask The Righ