The impact of artificial intelligence in web design

Artificial intelligence in web design is having a big impact. This is what you should know about how it works 
and how effective it can be.

When Alan Turing invented the first intelligent machine, few could have predicted that advanced technology would 
become as widespread and ubiquitous as it is today.

Since then, companies have adopted AI for almost everything from autonomous cars to medical technology and banking. 
We live in the era of big data, an era in which we use machines to collect and analyze massive amounts of data in a way that 
humans could not do for themselves. In many ways, the cognition of machines is already surpassing that of humans.

With the explosion of the Internet, artificial intelligence has also become an important element of web design.

Artificial intelligence has helped with everything from building and customizing websites and brands to the way 
users experience those websites themselves.

These are some of the ways AI is making web design increasingly sophisticated:

Read also: 7 Benefits Of Website Design To Grow Your Business In 2020

AI designs websites

Artificial design intelligence (ADI) tools are the basic components of many of today's websites. These days, ADI systems have
become effective tools with functional and attractive results. Wix and Bookmark, for example, offer popular automated 
website creation tools with customizable options. Daily designers, developers, and entrepreneurs no longer have to create websites 
from scratch, nor do they need to spend hours choosing the perfect template. Instead, both Wix and Bookmark claim that websites 
can be intelligently designed, using nothing but the name of the site and the answers to some quick questions.

Artificial intelligence not only helps design the web creation process but also becomes the designer behind the brands and logos that
 dominate the homepage of a website. Companies are turning to artificial intelligence to automate their branding process, 
using artificial intelligence tools such as Tailor Brands to design their own custom logos in seconds. In this way, AI has made good web design 
more accessible and affordable for large businesses and small-scale businesses alike.

AI enhances the user experience

AI is not only changing web design on the developer end; It is also changing the way users experience websites too. AI is the force behind 
chatbots that offer conversation or assistance on the websites of many companies. While conversations with chatbots once felt frustrating, 
repetitive and a bit too robotic, more sophisticated artificial intelligence technology chatbots use natural language processing (NLP) to have 
a more natural and authentic conversation and to genuinely "understand" The needs of its customers. The Sephora Kik chatbot is an example 
of a powerful NLP chatbot that understands the beauty

In addition to the practical value of chatbots, the prevalence of chatbots indicates a growing shift towards customer-centric websites, which prioritize 
attracting customers so they don't convey their message. With the emergence of AI chatbots, websites have become customer engagement platforms, 
where customers can offer their comments, ask for help or find products or services appropriate to their preferences.

AI analyzes results

We have seen how AI has benefited both the creation of websites and user experience. A third way that AI is affecting web design is by making possible 
analysis tools that help companies analyze their results and refine their websites accordingly.

By dividing large data into analyzable numbers and patterns, predictive analytics tools such as TensorFlow and Infosys Nia reveal real-time information
 about what works and what doesn't work for website visitors and potential customers. This allows companies to understand what types of customers are 
attracted to their site and accommodate those visitors with perfect user experience. Using the results of the analysis platforms based on artificial intelligence, 
web developers and designers can modify and refine their site and make it increasingly easy to use.

AI in web design: where is it next?

AI is already being used in web design to make the construction and design of the site easier and more accessible, to improve the user experience and 
greater user engagement, and to drive the improvement of the site through analysis of big data. As artificial intelligence becomes even more advanced, 
affordable and widespread, it will continue to affect web design in ways we can only imagine. Will the improved processing of natural language make 
chatbots indistinguishable from human representatives? Will the websites adapt easily, in real-time, to the preferences and needs of the users? Whatever happens, 
AI is already the new normal.

Shared by Web designing training in Chandigarh